Selfridges Coupons and Promo Codes for December - January

Selfridges is a legendary British luxury department store, founded in 1909 by American entrepreneur Harry Gordon Selfridge on Oxford Street in London. The company revolutionized the concept of shopping, turning it from a necessity into an experience, becoming the first store with open displays where customers could freely browse products. Selfridges caters to discerning shoppers who value exclusivity, retail innovation, and seek not just products but a unique shopping experience with the best global brands under one roof.

Today, Selfridges is known as a destination store with four flagship locations in London, Manchester, and Birmingham, offering a curated selection of over 500 brands ranging from mass-market to haute couture. To save on premium purchases, using a Selfridges promo code is recommended, allowing discounts across a wide range of items from fashion to homeware.

How to save on Selfridges purchases

Shopping at the iconic Selfridges can become more affordable when you know and use all the saving opportunities the retailer offers.

• Start by joining Selfridges+ (formerly Selfridges Unlocked), a free loyalty program. Members gain exclusive access to presales, special events, free express delivery on orders over £150, and earn points with every purchase. Every pound spent earns points redeemable for vouchers, and occasionally Selfridges+ members receive promo codes or coupons for extra discounts.
• Sale Seasons are key periods to save. Selfridges holds two major sales each year, often featuring additional discounts and exclusive coupons for loyalty members.
• The Outlet section on the website offers past-season items at up to 60% off year-round, including designer pieces not sold in the main collections. Promo codes and occasional online coupons can provide further savings on these already reduced prices.
• The Beauty Pass, priced at £15 annually, provides numerous perks: free beauty consultations, exclusive masterclasses, gifts with purchase, and special offers on cosmetics and fragrances. Holders frequently receive promo codes and coupons giving extra discounts on select products.
• Student Discounts through UNiDAYS or Student Beans offer 10% off most products, a permanent saving for verified students. These discounts can often be combined with special coupons to increase savings.
• The Price Match policy allows you to get the same price when an identical item is found cheaper at a UK competitor, with Selfridges matching the price upon proof. Occasionally, a promo code or voucher can be added on top of matched prices.
• Gift Card Promotions sometimes include bonus cards. For example, buying a £500 gift card may come with an additional £50, and certain promotions can be enhanced with coupon codes or discounts.
• The Personal Shopping Service is free and helps locate the best deals and alternatives to expensive items within your budget. Stylists are aware of all current offers, promo codes, and discounts, helping maximize value.
• Exclusive Launches often include special promotions, such as gifts or additional savings when purchasing limited collections, frequently using promo codes or coupons.
• Multi-Buy Offers run regularly in beauty and fashion departments, such as “3 for 2” on cosmetics or discounts on complete looks, sometimes combined with promo codes for extra reductions.
• The Selfridges Credit Card provides extra points, exclusive offers, and occasional coupons to cardholders, giving additional discounts on top of standard savings.
• Pre-Order Benefits often include 10–15% discounts or gifts on new collections, and promo codes can occasionally enhance these savings further.

The Adventures of a Couponista service plays a crucial role in organizing all saving opportunities at Selfridges. Our team constantly monitors the official website, tracks sales launches, collects exclusive promo codes from loyalty programs and newsletters, verifies the validity of student discounts, checks tax-free shopping terms, and gathers brand-specific offers, presenting all information in an easy-to-use format to maximize savings at the iconic British department store.

How to apply a Selfridges promo code

Active Selfridges promo codes can be found on adventuresofacouponista.com. Applying a promo code is simple and fast.

Step 1: Copy the promo code from our website.

Step 2: Go to selfridges.com and add the desired items to your cart.

Step 3: Click the bag icon in the top right corner or “View bag” link in the pop-up window.

Step 4: On the shopping bag page, click the ‘Add promotional code’ field located below the order total on the right.

Step 5: Enter the copied code in this field.

Step 6: Click “Add” to activate the discount.

Step 7: Confirm the discount appears in the total.

Step 8: Continue with checkout.

Current promotions

Selfridges regularly runs attractive offers for shoppers.

• Seasonal Sales offer up to 70% off twice a year on thousands of items, with the best deals available during the first days of the sale. Promo codes and coupons are sometimes provided to give additional savings on selected items.
• Selfridges+ Benefits include free delivery, exclusive access to new arrivals, and special events for members. The program is free and open to everyone, with occasional coupons or promo codes adding extra discounts.
• Beauty Events are held weekly, offering gifts with purchase, expert consultations, and exclusive launches. Purchasing beauty products over a certain amount often includes deluxe samples, and selected items may come with coupon codes to reduce the price further.
• The Outlet continuously offers designer pieces at up to 60% off, with new stock added weekly. Promo codes and coupons can sometimes be applied to Outlet items to increase savings.
• The Student 10% Discount applies year-round on most items for verified students and can occasionally be combined with coupons or promo codes for even greater discounts.

Users can also view the latest promotions, coupons, and promo codes on the Adventures of a Couponista website.

Advantages and features

Selfridges’ main advantage is its unique “retail theatre” concept, transforming shopping into an exciting experience with constantly changing installations and pop-up shops.

Exclusivity of the assortment includes brands and collections unavailable anywhere else in the UK.

Project Earth reflects a commitment to sustainability with a dedicated section for eco-friendly brands and waste-reduction initiatives.

Retail innovation—Selfridges is often first to implement new technologies, from virtual fitting rooms to AI assistants.

Products and services

• Fashion: Women’s clothing from high street to haute couture, men’s clothing and accessories, children’s fashion and toys, luxury shoes and bags, jewelry and watches.
• Beauty: Cosmetics and skincare, niche and mainstream fragrances, wellness and supplements, makeup tools and accessories.
• Home and technology: Interior and décor items, electronics and gadgets, books and stationery, kitchenware and tableware.
• Food and drink: Food Hall with delicacies, restaurants and cafés, premium alcohol, gift hampers.

Selfridges is far more than a store—it is a cultural institution and a destination for those who value retail innovation, exclusivity, and premium service. The department store continually reinvents the luxury shopping experience, offering not only the world’s best brands but also a unique experience unavailable online. With loyalty programs, regular sales, student discounts, and tax-free shopping for international customers, even the most exclusive items become more accessible, allowing everyone to experience the legend of British retail.