Your trust is extremely important to us, and we are fully committed to safeguarding your personal information whenever you use our website.
This detailed Privacy Policy is designed to provide a clear explanation of how and why we collect, process, and utilize your data, as well as what happens to your information when you interact with our services. We strongly encourage you to carefully read through this document, as it outlines important information about your rights and our responsibilities.
Data Privacy Policy Last revised: March 15, 2025
This Privacy Policy pertains exclusively to the online platforms adventuresofacouponista.com. Should you navigate away from these sites to access external pages, we recommend you consult the privacy policy specific to those third-party sites to understand how your data will be handled there.
adventuresofacouponista.com operates portions of the adventuresofacouponista.com website and, as such, when you use and interact with adventuresofacouponista.com, you agree to the terms outlined in this Privacy Policy, including adventuresofacouponista.com right to collect, use, and share your information in accordance with these terms. However, it is important to know that this policy does not extend to websites other than adventuresofacouponista.com — even if those other websites are linked or related—so you should refer to each site’s privacy practices independently.
Quick Overview of Data Protection
The following sections will provide a comprehensive summary of how your personal information is collected, managed, and used by us when you visit and engage with our Website, including the use of cookies, plugins, third-party services, and special website features. Details on your rights and our practices are further elaborated throughout this policy.
Collection, Processing, and Use of Your Data
To provide you with the best possible experience on our Website, we must collect and process certain categories of data:
About Us and Our Role
adventuresofacouponista.com function as platforms designed to inform you about active online discounts, exclusive deals, coupons, and related promotional opportunities—without charge.
adventuresofacouponista.com, is the entity responsible for operating these Website, collectively referred to here as “adventuresofacouponista.com” “we,” or “our company.”
All collection and processing of your personal data is carried out in full compliance with the relevant data protection laws, especially the General Data Protection Regulation (GDPR). Whenever we rely on your explicit consent—such as when you opt in to receive newsletters or participate in surveys—our legal basis for processing is found in Article 6(1)(a) and Article 6(1)(c) of the GDPR. Processing that is necessary for fulfilling our obligations when you take part in contests is based on Article 6(1)(b) GDPR. For all other legitimate processing activities as described in this Privacy Policy, our justification is found in Article 6(1)(f) GDPR, which permits data handling where it is essential for the pursuit of our legitimate interests—provided such interests are not outweighed by your fundamental rights and freedoms.
If you require more information on our data-handling procedures, the remainder of this policy elaborates on each section, such as your specific privacy rights, how cookies are managed, and instructions for contacting our Data Protection Officer should you have further questions or concerns.
3. Access and Usage of the Website
3.1 Access Data (Log Files)
Every time you access our website, our server automatically records certain general access-related information regarding your visit. These records, known as server log files, allow us to monitor and maintain the proper functioning and security of the website.
The data captured by the log files generally includes details such as:
It is important to note that we do not combine this log data with information from other sources. The temporary storage of your IP address and other related technical data is essential for several reasons. Primarily, this process helps us to safeguard our website infrastructure and detect possible forms of misuse or unauthorized activity. Employing these measures serves our legitimate interests in accordance with Article 6(1)(f) of the GDPR. Your data in these logs is only retained for as long as is strictly necessary to fulfill these security and technical needs. After a maximum of 14 days, IP addresses stored in the log files are either deleted entirely or anonymized in such a way (masking the last sections) that individuals can no longer be identified.
3.2 Additional Data We May Collect
Beyond the data stored in server log files, we also gather and process information about your general use of the website and how you engage with the various features and content it offers.
To facilitate this, we utilize cookies and similar tracking technologies. These tools typically assign a unique identifier – a sequence of characters – to your device. Such identifiers allow the website to recognize your device every time you return, but they do not give us the ability to identify you personally. For comprehensive details on the specific cookies and tracking methods we use, along with their purposes and instructions for managing your preferences, please consult our Cookie Policy.
The additional information we collect may include data such as:
We use and, where appropriate, may disclose such information for several stated purposes:
First, this data helps us to provide, continually improve, and tailor the website, its content, and its features to better suit the needs of our users. For example, the data informs us about technical performance and assists with troubleshooting, data analysis, testing, and research aimed at enhancing user friendliness and functionality.
Second, as our business operates on revenue generated from partner commissions (allowing us to offer services to you without charge), we may process information about your interactions with promotional offers. This includes recording when you click on a promotional offer, which enables us to bill our business partners correctly and transparently.
Third, this information is used to personalize your experience on the website. We use pseudonymised user profiles – which cannot be used to identify you personally – to better understand your interests, so we can provide relevant content and offers. These profiles are not combined with personally identifying data unless you have given your explicit consent, such as by subscribing to a newsletter.
Finally, for advertising and retargeting purposes, we and our advertising partners (see Clause 10.2 in our Privacy Policy) use this data to deliver advertising that is better tailored to your previous interactions with our site. This may include advertisements shown both on our website and across other third-party platforms.
We retain the information described above only for as long as it is necessary to achieve these purposes, or until you exercise your right to object to its use. Pseudonymised usage profiles are stored for a maximum period of 24 months.
You have the right to object at any time to the use of your information for personalized advertising by our partners, using the specific opt-out links provided in Clause 10.2 of the Privacy Policy. Additionally, you are free to prevent the storage of cookies by adjusting your browser settings according to your preferences. For more precise guidance, please review our Cookie Policy.
4. Special Features of the Website
4.1 Account Registration on Our Website
Our Website may provide you the opportunity to create a personal customer account by registering through a dedicated online form. When using this registration feature, you will be prompted to provide some personal information. Typically, the following data will be requested as part of the registration process: your first name, last name, email address, and a password of your choosing (which will always be stored in encrypted form to ensure security and confidentiality). In addition to the information you explicitly provide, our system will automatically record your current IP address as well as the exact date and time when you complete your registration. This set of information is collected not only to facilitate the creation of your customer account, but also to strengthen the security of our registration process and, if ever necessary, to help identify or prevent unauthorized or fraudulent use of your email address. These data management practices ensure that our registration procedures comply with relevant legal requirements and industry best practices.
Your personal information is processed strictly for the specific purpose of enabling you to access and manage your user account within our Website. The data entered during registration is retained by us only as long as your account remains active. As a registered user, you always retain full control over your personal data: you may update or modify your account details at any time by logging into your profile. Should you wish to withdraw your registration completely, you may request the deletion of your account and all associated personal information. Such requests will be promptly fulfilled; your account together with all personal data will be irreversibly deleted as soon as practicable after we receive your instruction. Additionally, this right can be exercised at any time simply by sending us a message or request via email.
4.2 Communications With Us: Email and Contact Form
Whenever you choose to contact us directly—whether by sending an email message to our contact address or by using any online contact forms available on our Website—we will collect and process the individual personal data you voluntarily choose to share. The specific information requested in a contact form usually includes your name and your email address, as well as the content of your message or enquiry. If your query relates to a specific topic, product, or report, we may ask you for relevant additional details to help us assist you more effectively.
As with account registration, our system will also automatically log your IP address and the date and time of your enquiry. These technical data points are captured in order to safeguard both parties, allowing us to detect potential misuse of communication channels and to demonstrate that our response process is operated in strict compliance with applicable laws.
After submission, your message will be forwarded to a qualified member of our team responsible for handling the topic in question. Your provided data will be used exclusively for the purpose of responding to your enquiry, following up on your requests, or providing any service information you have asked for. Your data will not be reused or processed for any unrelated purposes, unless we are legally required or expressly authorized by you to do so.
Personal data collected in the context of direct communications is generally retained only for the duration necessary to complete our correspondence with you. As a rule, this means a maximum retention period of six months after the closure of the conversation, unless specific legal retention obligations apply. We consider a conversation “closed” either when all relevant issues are clarified or if you request closure and deletion. In such cases, any and all personal data stored in relation to your communication with us will be deleted immediately upon your request.
4.3 Participation in Online Surveys
Occasionally, we may invite users to participate in online surveys that are published through our Website. These surveys are entirely optional, and it is left to your discretion whether you wish to participate and provide any information. If you choose to take part in any survey, you may be asked to supply certain personal details such as your full name, email address, age, and/or your place of residence, depending on the particular survey. Survey responses are typically analyzed by one of our designated team members responsible for monitoring our survey programme.
The information submitted through online surveys is used solely for research purposes and process optimization. Typical uses include measuring the effectiveness of our content, evaluating promotional activities, and enhancing the overall user experience on our Website.
To create and manage these surveys, we rely on third-party technical solutions and services. At present, we utilize platforms such as Google Forms (provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) as well as Typeform (TYPEFORM S.L., Carrer Bac de Roda 163, 08018 Barcelona, Spain). During your participation, data such as your IP address, survey start and end times, and all input you provide will be collected and managed by these service providers on behalf of our organization. They function as data processors, following our explicit instructions and maintaining the confidentiality of your responses. Survey results are typically transferred into a structured and exportable format for further analysis by us.
We only retain personally identifiable information linked to surveys for as long as is necessary to perform the relevant analysis. After this period, all personal identifiers will be anonymized or erased in accordance with data minimization principles.
4.4 WhatsApp Alert Notifications
Our Website also includes an option for users to register for free WhatsApp alerts. By utilizing this feature, you can opt in to receive timely notifications from us—including information about current promotional vouchers, discount codes, or similar marketing offers—delivered directly to your mobile device via WhatsApp.
To subscribe to our WhatsApp alert service, just tap the WhatsApp logo button provided, add the displayed phone number as a new contact on your mobile, and send a “START” message to us via WhatsApp. After completing these steps, you will receive regular messages and updates from us through this channel.
The technical infrastructure for sending WhatsApp alerts is provided by MessengerPeople GmbH, Otto-Lindenmeyerstraße 28, 86153 Augsburg, Germany. MessengerPeople is responsible for managing the backend system that enables us to deliver alert notifications to consenting users. When subscribing, MessengerPeople will collect and store data such as your mobile phone number, chosen username, and the model or type of device you are using. We, as the Website operator, only have access to your username and any messages you send to us through WhatsApp.
All data associated with your WhatsApp alerts subscription will be retained by both us and MessengerPeople for as long as your subscription remains active. You are free to unsubscribe at any time simply by sending the message “STOP” via WhatsApp; from that moment on, you will not receive further alerts unless you re-subscribe. If you wish to have all data relating to your communications and subscription permanently deleted, please send the message “DELETE ALL DATA”—your data will then be fully erased without undue delay.
4.5 DISQUS Commenting System
Our website may incorporate the commenting platform provided by Disqus, Inc., with its headquarters at 301 Howard Street, Suite 300, San Francisco, CA 94105, USA (“DISQUS”). Disqus offers an online, public comment-sharing environment which enables users from across the world to log in, create personalized profiles, and engage in threaded discussions with other participants. By establishing an account with DISQUS, users gain the flexibility to leave comments on any website that has activated the DISQUS commenting feature.
Users are offered several convenient ways to register for DISQUS: you may either create a dedicated DISQUS account, or, alternatively, sign in using your existing credentials from widely-used social platforms such as Facebook, Twitter, or Google Plus. Opting to register through a social network may allow those respective service providers to gather and process data about your interaction with the comment system. Further information regarding the collection, handling, and potential sharing of your data is available in the privacy statements of the relevant social platforms. Furthermore, DISQUS provides the possibility for users to comment as a ‘guest’ without undergoing any registration; it should be noted, however, that this method may limit access to certain features of the DISQUS service.
When logging in with your DISQUS credentials, a direct connection is initiated with the DISQUS servers, which then registers the fact that you are visiting our website and making use of the commenting function. This usage data can potentially be linked to your individual DISQUS account. DISQUS, as part of its business operations, may leverage this information to present you with increasingly relevant, tailored content and targeted advertising. Should you wish not to participate in such data usage practices, DISQUS offers you the option to decline this by utilizing their “opt-out” function, which you can access at: https://disqus.com/data-sharing-settings/.
Whenever you post a comment using the DISQUS system on our website, we receive several pieces of information from DISQUS associated with that action. This data includes the actual content of your comment, your displayed name, your email address, your password in encrypted form, as well as the IP address allocated to you at the time of posting by your internet provider. We retain the text of your comment to enable its publication on our platform. All such information is strictly utilized for the purposes of communicating with you concerning your comments, or, when necessary, to prevent or investigate abuse of the commenting system. In exceptional circumstances, for example, in cases where a comment is found to be illegal or defamatory, legal obligations may compel us to remove or block the offending content. Unless a comment is voluntarily removed by its author or the associated content is deleted, comments will remain visible on our website.
To find out more details about how DISQUS manages and processes personal data, please refer to their official Terms of Service and Privacy Policy, available at: http://docs.disqus.com/help/30/ and http://docs.disqus.com/help/29/.
4.6 Job Applicants on our Website
If you choose to apply for employment with us, either via email or by submitting your details through an online form on our website, we collect and process your personal data solely for the purpose of administering the application process and facilitating any related pre-contractual steps. By submitting your application through our careers page, you are expressing your intent to be considered for a position within our organization. As part of your application, you transmit personal information to us, which we treat confidentially and use exclusively for processing your job application.
Specifically, we may collect the following personal data: your first and last name, your email address, and, optionally, your telephone number and your expected salary. Additionally, you have the opportunity to upload supporting documents such as a cover letter, your curriculum vitae (CV), and any relevant certificates. These documents may contain further personal information about you.
Access to your submitted data is strictly limited to authorized personnel, such as employees from the Human Resources department, relevant department heads, or team leaders who are actively engaged in the recruitment process. Your personal data is stored and processed exclusively in connection with the position for which you have applied.
5. Newsletter Subscription
You have the voluntary option to subscribe to our newsletter. By doing so, you will receive regular updates informing you about the latest deals, promotional codes, discounts, or other online savings opportunities across a variety of product categories, such as fashion, travel, electronics, and more, specifically in relation to the offers published on our websites under the adventuresofacouponista.com. Your email address will not be shared with any third parties for the purposes of receiving newsletters on their behalf unless you have explicitly authorized us to do so. If you do provide such consent, your email address may be passed on solely to enable you to receive newsletters relating to particular products or services offered by those specified third parties.
5.1 Collection of Data During Registration and Double-Opt-In Process
When you choose to subscribe to our email newsletter, you will be prompted to enter your email address into a designated input field on our website. We collect this information exclusively for the purpose of sending you our periodic newsletter and related communications.
Additionally, as part of the subscription process, we automatically record supplementary data alongside your email address. This includes the IP address used at the time of registration as well as the exact date and time when you complete the subscription process. This additional data collection is crucial for security and legal compliance purposes. By storing this information, we are able to trace and investigate any potential misuse of your email address by unauthorized individuals. Furthermore, these records serve as evidence that our subscription procedures are conducted following applicable legal standards, particularly regarding consent and the prevention of unauthorized sign-ups.
After you have successfully submitted your newsletter subscription request, you will receive a confirmation message sent to the email address you provided. This message will contain a unique confirmation link. To complete your subscription, you must click on this link. This practice, commonly known as the “double-opt-in” procedure, acts as an extra layer of verification. It is designed to ensure that the rightful owner of the submitted email address has indeed authorized the subscription and wishes to receive communications from us. Only after this confirmation step will you be added to our newsletter distribution list.
5.2 Use of Third-Party Newsletter Service Providers
To manage our newsletter distribution effectively, we engage specialized technical service providers (“Newsletter Service Providers”) who facilitate the administration of registrations, delivery of emails, and execution of related marketing activities. These providers may operate from jurisdictions outside the European Union, such as the United States. Nevertheless, we are committed to partnering exclusively with companies that adhere to high standards of data protection as set forth in the General Data Protection Regulation (GDPR) and equivalent legal frameworks.
You can find more detailed information about our policies regarding the transfer of data to parties outside the EU in Section 11.4 of this privacy policy. At present, the Newsletter Service Providers we work with include:
These partners act solely as data processors on our behalf and are subject to our explicit instructions. They handle your email address and any related personal information exclusively to facilitate the distribution and analysis of our newsletter campaigns. This includes assisting us in evaluating newsletter engagement, personalizing email content for individual users, generating performance reports, and providing analytical insights into newsletter usage. Importantly, our service providers are strictly prohibited from using your information for their own purposes or forwarding it to any unrelated third parties. They may not independently contact you or share your personal data beyond the scope necessary to fulfill our instructions and legal obligations.
5.3 Newsletter Tracking and Personalization
In order to assess the effectiveness of our newsletter communications and to better understand how subscribers engage with our content, we utilize tracking technologies provided by our Newsletter Service Providers. These technologies enable us to collect information such as whether you have opened a sent email or clicked on links contained within it.
More specifically, the newsletters we send may include so-called web beacons (sometimes referred to as tracking pixels, pixel tags, or clear GIFs). These are tiny graphics embedded in the HTML content of our emails, each with a unique identifier. When you interact with our newsletter, these beacons automatically notify our Newsletter Service Provider, recording details such as your email address, IP address, as well as the date and time corresponding to each open or click event. Based on this data, we receive aggregated reports allowing us to gauge the reach and impact of our email campaigns and to better understand subscriber behavior.
Additionally, with your explicit consent, we may seek to customize the content of our newsletter to match your individual interests. To achieve this, we analyze your engagement with our newsletter as well as your general usage behavior on our website. By combining previously collected pseudonymized usage data with new data associated with your email address, we are able to build a more comprehensive profile of your preferences. This enables us to tailor the content of our communications to make them as relevant and interesting as possible to you. Such data combination and personalized targeting will only be performed if you have expressly agreed to it in advance.
If you wish to review the exact wording of the consent statement you provided when signing up for our newsletter, you can find it displayed at the end of this Privacy Policy.
5.4 Data Retention Period and Your Right to Object
We will retain your personal information for the purposes described in this policy only for as long as your subscription to our newsletter remains active. Once you decide to unsubscribe from our newsletter, your data will no longer be processed for those purposes. You have the right to withdraw your consent to receiving our newsletter at any time. To do so, you may utilize the unsubscribe link that is conveniently included at the bottom of every newsletter email you receive from us. Alternatively, you can contact us directly by sending an email to mailto:[email protected], and we will process your request accordingly.
If your primary concern is to opt out of tracking features related to our newsletter—such as web beacons that monitor your interaction with our emails—you can do so by adjusting the settings in your email program so that emails are displayed as plain text rather than in HTML format. This configuration prevents the activation of web beacons, as they rely on HTML to function. Additionally, you may enhance your privacy by customizing your web browser settings to disallow the storage of cookies on your device. Web beacons generally require cookies to operate effectively. Please be aware, however, that implementing these settings may affect your user experience; newsletters may appear incomplete or with limited functionality, and certain features may not be accessible.
6. Sweepstakes, Contests, and Other Promotional Activities
From time to time, you may be invited to participate in sweepstakes, contests, raffles, or similar forms of promotional campaigns (collectively referred to as “Promotional Activities”) that we offer via this website. Participation in these Promotional Activities usually requires you to provide specific personal information such as your full name, age, mailing address, contact phone number, social media account information, details about your consumer behavior, and/or an email address. We collect such data solely for the administration and management of the relevant Promotional Activity. This may include verifying participants’ eligibility, identifying and notifying winners, arranging for the delivery of awards or prizes, and, where applicable, publishing the winners’ names on our website.
Unless you have given your explicit and separate consent for other purposes, your personal data collected in relation to Promotional Activities will be used exclusively for the administration of the activity and will be retained only for as long as needed to fulfill these specific objectives. Each Promotional Activity may be governed by its own terms and conditions, which provide additional details regarding the handling and processing of your data. Unless otherwise specifically stated in the applicable terms, we will not retain personal data collected for Promotional Activities beyond what is necessary for their administration.
7. Information Received from Business Partners
7.1. Information Related to Our Commission Model
Our operations are primarily funded through commissions, and to facilitate this business model, we may receive certain information from our commercial partners, such as online merchants, regarding transactions you make on their websites after being referred via our platform. This information is typically transmitted to us automatically by means of tracking cookies placed on your device. Importantly, we do not obtain data that directly identifies you personally; instead, we only receive details relevant to determining commission payments, such as the value of your purchase and the date and time of the transaction.
Additionally, we collaborate with various affiliate networks (“Affiliate Networks”) that serve as intermediaries by connecting us with online merchants and managing both the technological infrastructure and billing processes associated with commissions. In instances where an affiliate network is involved, they transmit only the necessary transaction information to us. We utilize all such data exclusively for tracking, billing, and contractual accounting purposes and not for personal identification.
7.2. Personalized Coupons and Vouchers
On occasion, our business partners provide opportunities for you to redeem discounts or vouchers for certain products or services on their platforms. For example, if you add items to your shopping cart on a partner’s website but do not complete the checkout process and subsequently visit our website, some partners may share specific non-identifiable information about your open cart with us (such as the total value of items or the types of products in the cart). To enable this, we and participating partners make use of a technology called DoubleClick for Publishers, offered by Google Inc. With this automated technology, we are able to display personalized vouchers or offers on our website based on the current content of your shopping cart.
Importantly, this process is fully automated and does not reveal or allow us to infer your identity. We are limited to determining general parameters for segmentation—such as selecting certain product categories—that trigger the issuance of specific vouchers. For further details on how Google DoubleClick for Publishers processes your data, as well as information on how to opt out or prevent Google from processing your data, please refer to Section 10.2 of this policy.
8. Use of Cookies and Similar Technologies
When you access our Website for the first time, you will be presented with clear information regarding our use of cookies and related technologies, such as tracking pixels or local storage objects, that help our Website function optimally and enable us to improve your browsing experience. At that time, we will also request your explicit consent to enable these cookies, unless they are strictly necessary for the operation of the Website and its services. The exact content of our Cookie Consent declaration is provided for your reference at the bottom of this Privacy Policy.
Cookies are small data files that may be placed on your device when you visit certain parts of our Website or when you use certain features. They serve a variety of purposes, including distinguishing you from other users, remembering your preferences, and helping us analyze how you navigate and interact with our content. This, in turn, allows us to personalize and enhance your user experience.
Furthermore, you always retain control over your cookie settings. At any time, you may revisit and adjust your preferences regarding the types of cookies we can use, and you can withdraw your consent with effect for the future. Instructions for managing your cookie choices are clearly provided in our Cookie Policy.
For a detailed explanation of the categories of cookies we use—such as essential, functional, performance, targeting, and third-party cookies—their specific purposes, expiry periods, and how you can exercise granular control over each, please consult our separate, comprehensive Cookie Policy accessible on our Website.
9. Integration of Social Networks and Other External Plugins
On certain sections of our Website, we incorporate what are commonly referred to as plugins ("Plugins") from prominent social networks ("Social Networks") and other online platforms ("Platforms"). These Plugins might include interactive buttons like “Share” or “Like”, embedded video players, or tools such as interactive maps. The main goal of these Plugins is to provide you with additional interactive features, such as allowing you to easily share our content or offerings with your contacts on Social Networks, watch embedded videos seamlessly, or access and use location-based features such as maps.
You may encounter Plugins on our Website from the following Social Networks and Platforms:
Typically, these Plugins can be easily recognized by the logo or branding of the respective Social Network or Platform, such as the familiar white “f” against a blue background for Facebook.
By integrating these Plugins, it becomes technically possible for the respective Social Network or Platform to gather information about your visit to our Website whenever the page containing the Plugin is loaded in your browser, regardless of whether you actively use the Plugin. This occurs because your browser establishes a direct connection with the servers of the originating Social Network/Platform, transmitting certain technical data in the process. We want to emphasize that we do not control the type and extent of data collected and processed in this context by these external providers.
If, at the time you visit our Website, you are already logged into your account on the relevant Social Network or Platform, these providers may be able to associate the information about your visit—including your IP address and, potentially, browsing behavior—with your respective social media profile or personal account, and may store or further process this data in accordance with their own privacy policies. This can also apply to actions you intentionally take, such as sharing or recommending content, which will be published and made visible to your contacts on that Social Network.
For full transparency regarding what information is collected, for what purposes, how it is processed, and your individual rights and controls, we highly recommend that you review the privacy policies of each Social Network or Platform whose Plugins are used on our Website. Of particular relevance are the following documents:
If you wish to prevent Social Networks or other Platforms from associating your activities on our Website with your profile, always log out from your accounts on these services prior to visiting our site and consider clearing your cookies. Additionally, you can fine-tune or disable the use of certain Plugins via our Cookie Policy settings, giving you further control over data collection by third parties.
For further questions on data collection through external Plugins or how to manage your preferences, please refer to our Cookie Policy, or contact us using the details provided in this Privacy Policy.
10. Use of Third-Party Tools
We utilize certain third-party service providers that may set cookies or deploy similar technologies on our Website. These third-party partners may include analytics providers, advertising networks, and other service companies that help us facilitate, operate, assess, and enhance our Website and the wider range of services we offer. In addition, these tools are essential for us to provide tailored advertisements and content that align more closely with your interests, based on your browsing habits and preferences observed across our Website.
Such third parties may place cookies or apply analogous technologies to gather and process data relating to your interactions with our Website and its content. This may include details such as the number of unique visitors, the source addresses of these visitors, the specific subpages viewed, and metrics related to the date, duration, and frequency of website visits. Interactions with certain elements—such as clicked banners or embedded links—are also tracked to optimize user experience and marketing reach. Furthermore, collected data may pertain to your device type, browser and its version, preferred language settings, and inferred or reported geographic information such as country, region or city corresponding to your visit.
It is important to note that these third-party providers may also collect online identifiers, including anonymized or pseudonymized user-IDs, and possibly, your IP address. We do not receive direct access to the underlying cookies or any data that would allow us to personally identify an individual user via these technologies. Nevertheless, we may receive access to reports created from this aggregated, non-personalized analytics information, which assists us in making informed enhancements to the functionality and effectiveness of our Website. The data provided to us from these activities is exclusively in anonymous or statistical formats, and does not contain personally identifiable information.
In some cases, our third-party service providers are situated outside the European Union (EU) or the European Economic Area (EEA). Regardless of their geographic location, we ensure to engage exclusively with those companies that demonstrate data protection standards in accordance with the requirements prescribed by the General Data Protection Regulation (GDPR). Please consult Section 11.4 of our Privacy Policy for further specifics regarding the international transfer of data and related safeguards.
Outlined below is further information and expanded descriptions regarding the third-party technological solutions that may be in use on this Website.
10.1 Web Analytics and A/B Testing Tools
To better understand how users interact with our Website and to support continuous improvements, we implement various analytics and testing mechanisms provided by third parties. For enhanced privacy, we have configured all analytic tools to activate IP anonymization; this means that, upon collection, the final segment of each IP address is immediately truncated or omitted, limiting any possibility of identifying individual visitors and ensuring that only a partial, non-specific version of the IP address is stored or used.
10.1.1 Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), to gain insights into user interactions on our site.
Google Analytics collects anonymized data, usually through cookies, about user behavior and website traffic. Information gathered (including the anonymized IP address) is transmitted to Google servers in the United States and may be stored and processed there. According to Google’s documentation, as a rule, only a shortened version of your IP address is stored; only under exceptional circumstances may the complete IP address be transmitted to a Google server in the US and subsequently hashed or encrypted. Furthermore, user identifiers used by Google Analytics (e.g., cookie-based IDs) are automatically deleted from Google’s servers after a period of 14 months.
Google Analytics enables us to view reports about website usage trends, user journeys, and engagement statistics—always in an aggregated, non-personally identifiable form. Google is contractually prohibited from sharing personally identifying data with us or other third parties.
For further information, please review Google Analytics' privacy and security principles, which detail how your data is kept safe: https://support.google.com/analytics/answer/6004245?hl=en.
Opt-Out Option: If you prefer not to allow Google Analytics to process data about your website usage, you can install the Google Analytics opt-out browser extension, available for download from https://tools.google.com/dlpage/gaoptout. This browser add-on is available for all major browsers and, once installed, will prevent the transmission of data to Google Analytics from your device.
10.1.2 Parse.ly Analytics
We also utilize Parse.ly, a content analytics service provided by Parse.ly, Inc., headquartered at 33 East 33rd Street, 10th Floor, New York, NY 10016, USA (“Parse.ly”).
This service assists us in evaluating the performance of our content, including which articles are most read and how users interact with our Website over time. Information gathered by Parse.ly during your visits (including an anonymized version of your IP address) is typically stored on servers in the United States.
For detailed information about how Parse.ly processes and secures your data, please consult their https://www.parse.ly/privacy-policy/.
Opt-Out Option: Should you wish to opt out from having your analytics data collected by Parse.ly, you may do so by following the instructions at http://srv.config.parsely.com/optout.
Summary and User Control
We are committed to providing you with transparency and control regarding third-party technologies. If you wish to restrict or manage cookies and similar tracking technologies used by any third party, you can usually do so within your browser settings by blocking, deleting, or controlling the storage and behavior of cookies on your device. However, please be aware that disabling certain analytics or advertising tools may impact the full functionality or optimal experience of our Website.
Finally, for added transparency and compliance, we only work with service providers who have undertaken to protect data in accordance with current data protection regulations applicable in your region, especially if data may be transferred to a territory outside the EU/EEA.
For additional details about the third-party services we employ, transfers of data outside of the EU, or your rights related to such data processing, we encourage you to refer to other relevant sections of our Privacy Policy or contact us directly with any queries.
10.1.1 Convert
Convert is a web-based A/B testing and optimization platform developed by Convert Insights, Inc., located at 340 South Lemon Avenue, Suite 9512, Walnut, California 91789, USA (“Convert”). This software solution enables us to conduct controlled experiments on our Website by displaying different versions (variants) of a web page to distinct groups of visitors and analyzing which variant performs better according to various metrics. During such tests, website visitors may be randomly assigned to two or more groups; some will view the original version of the site, while others are presented with the experimental version. The effectiveness and impact of modifications are then measured to guide our ongoing improvements.
All personal data collected during these A/B tests is handled in accordance with Convert’s privacy standards, as outlined in their Privacy Policy. Convert does not store sensitive information or use collected data for purposes other than analytics and service optimization.
For a detailed explanation of the way Convert processes personal data and respects privacy rights, please see: https://www.convert.com/privacy-policy/.
If you prefer to prevent Convert from collecting or processing your data, you may exercise your right to opt out via this link: https://www.convert.com/opt-out/.
10.1.2 Google Optimize
Google Optimize is an A/B testing and experimentation platform provided by Google Inc., with its main offices at 1600 Amphitheatre Parkway, Mountain View, California 94043, United States (“Google”). This tool helps us to enhance our Website by allowing the comparison of multiple variations of web pages to determine which version offers the best user engagement or achieves specific business goals. Similar to the process described above, Google Optimize divides the user base into random groups, each interacting with different versions of the Website. The outcomes are thoroughly analyzed, giving us valuable insights for ongoing improvement.
All data processed through Google Optimize is handled in compliance with Google’s strict privacy and security policies. The types of data collected may include anonymized user information related to web interactions, device types, and session details—all designed to maintain privacy and adhere to international laws and standards.
For a comprehensive overview of Google’s privacy practices and how personal data is processed and protected, please consult their privacy policy at: https://policies.google.com/privacy?hl=en.
If you wish to prevent your data from being used by Google Optimize, you can install the Google Analytics Opt-out Browser Add-on, which is available for most major browsers. You can find further instructions and download the add-on here: https://tools.google.com/dlpage/gaoptout?hl=en-GB.
10.2 Advertising Tools
We employ various third-party advertising technologies and services on this Website in order to deliver tailored content and advertisements that are most relevant to your interests. These third-party providers use a range of techniques, including cookies, pixels, and similar tracking technologies, to collect data about your visits and interactions with our Website. The information gathered in this way may include your browsing behavior, device information, IP address, and general location, all with the goal of enhancing your user experience and making the advertising you see more meaningful to you.
As a user, you have the ability to exercise control over the advertising you receive by opting out of targeted advertising from these third-party partners. You can do so using the specific opt-out mechanisms provided at the links listed below. Please note, however, that opting out of targeted advertising does not mean you will stop seeing advertisements altogether. Instead, it ensures that third-party providers will no longer serve you ads based on data collected from your activity on this Website. Despite your opt-out, these providers may still collect and utilize certain data for other permitted purposes, such as analytics, frequency capping, or aggregate reporting.
It is important to understand that the setting, management, and use of cookies or other tracking technologies by third-party advertising service providers are outside of our direct control. Furthermore, these providers may combine information collected on our Website with personal or non-personal data collected from other sources, potentially building a profile about your interests across different sites or services.
For full transparency regarding what kind of information each advertising tool collects, how that information is subsequently used, and with whom it may be shared, we encourage you to review the privacy policies of each third-party advertising provider we partner with. Links to these privacy policies are available below for your convenience.
10.2.1 Google
On our website, we utilize a range of marketing and remarketing features provided by Google LLC, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). These services are integrated into our site in order to improve the relevance and effectiveness of the advertising you see, both while you use our website and when you browse other websites across the internet. By tracking your activity and interaction on our site, these Google services enable us to display content and advertisements that are better tailored to your interests and previous browsing behavior.
When you use our website, information about your use, which may include your IP address, the pages you visit, and your interaction with our advertisements, is collected by Google and transferred to its servers in the United States, where it is securely stored and processed. Google uses this data in accordance with its own privacy policies, which you can review at: https://policies.google.com/privacy.
Below, we describe the specific Google tools and services employed on our website and explain their function in more detail:
(A) Google Adwords Conversion Tracking
We participate in Google AdWords’ conversion tracking. If you interact with one of our advertisements displayed in Google Search results or the Google Display Network, Google sets a “conversion cookie” on your computer or device. This small text file does not contain information which personally identifies users, and its primary purpose is to allow us and Google to ascertain how many people clicked on our ads and subsequently completed desired actions on our website, such as making a purchase or submitting a form. The data available to us from Google remains strictly anonymous and is presented only in aggregated statistics, preventing us from identifying users individually. These cookies, limited in their duration, are not used by Google to serve personalized ads.
(B) Google Dynamic Remarketing
Our website also leverages Google’s Dynamic Remarketing technology. This allows us to present users with specifically targeted advertising messages and content, even after they have left our site, as they continue to browse other sites within the Google Display Network. These targeted ads are based on users’ prior interactions and behavior on our website, such as viewing specific products or services. This approach helps us re-engage potential customers with advertisements closely aligned with their interests.
(C) Google AdSense
We use Google AdSense to serve ads to visitors based on their interactions with our site and their broader web activity. AdSense enables the display of contextually relevant ads, personalized where possible to reflect your browsing habits and interests, thereby enhancing your experience and improving the relevance of the advertising you are presented with while visiting our site.
(D) Google DoubleClick for Publishers
Additionally, for specific features such as personalized coupons, we implement Google DoubleClick for Publishers (now part of Google Ad Manager). This service, governed by Google, allows us and selected retail partners to offer you discounts or vouchers that are most relevant to the contents of your shopping basket on their websites. For example, if you have items in a shopping cart but have not yet checked out, and then revisit our site, anonymized data about your cart contents—such as the total value and product categories—may be shared with Google to enable appropriate coupon offers. This entire process is automated, and we do not receive personal identifiable information about you; instead, we define segmentation criteria (like cart value, type of goods, etc.) for offering such incentives.
Should you wish to adjust or limit the extent to which your data is used for advertising personalization across Google services, you have several options. If you have a Google Account, you can visit your Google Ads settings (https://myaccount.google.com/intro/privacy#ads) to disable ad personalization at any time while signed in. Alternatively, Google provides a browser add-on to opt out of personalized advertising, available here: https://www.google.com/settings/ads/plugin?hl=en. You may also opt out of data collection by the broader online advertising industry, including Google, through tools provided by the Digital Advertising Alliance at http://optout.aboutads.info/?c=2#!/.
Furthermore, you can restrict or manage cookies used by Google and its partners directly through the settings of your web browser. For detailed information on what cookies are, how they are used, and how you can adjust your preferences, please review our own Cookie Policy.
For full information on how Google collects, uses, and protects your data, and your rights under relevant data protection laws, we recommend consulting Google’s comprehensive https://policies.google.com/privacy.
10.3 Facebook
On this Website, we utilize tracking pixels supplied by Facebook Ireland Ltd, located at 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ltd”). These pixels play an important role in helping us analyze and improve our marketing efforts on the Facebook platform and in communicating more effectively with our users.
(A) Custom Audiences from Website (User-Defined Target Groups)
By deploying these Facebook pixels, we are able to create custom audiences based on the activities of visitors to our Website. This process involves Facebook identifying users who have previously visited or interacted with our Website and enabling us to show them tailored advertising (“Re-Targeting”) on the Facebook platform and associated services. The intent of using these custom audiences is to reach individuals who have already expressed some interest in our products, services, or content, and to display relevant advertisements to them while they are logged in to their Facebook accounts.
(B) Conversion Tracking
Facebook pixels also allow us to track and analyze the performance of advertisements we run on Facebook. Specifically, the conversion tracking feature enables us to gather aggregated, anonymous data about user interactions with our ads, such as whether individuals who viewed or clicked on one of our Facebook ads ultimately arrived on our Website or completed a desired action (for example, filling out a form or making a purchase). This information is extremely valuable for evaluating the efficiency of our ad campaigns for statistical analysis and market research, and helps us make informed adjustments to our marketing strategies.
(C) Facebook Impressions
Additionally, Facebook provides us with statistical reports about the ways users engage with our advertisements on its platform. Such reports can include metrics like the number of times our ads were viewed (“impressions”), received likes, comments, or other forms of user engagement, helping us better understand our audience and optimize our content.
All data gathered through these pixels is transmitted directly to Facebook’s servers and is stored there. If you are logged into Facebook while visiting our Website, or log into Facebook after a visit, Facebook Ltd. may associate information about your visit with your personal profile. Additionally, Facebook may combine this information with data collected during visits to other websites that use the Facebook Pixel, thereby creating a broader profile of your online behavior, which Facebook may use for its own advertising and analytical purposes.
For a detailed understanding of what data Facebook collects, how it processes and uses that information, and with whom it may share data, we encourage you to carefully review Facebook’s own Data Policy, which is available at https://www.facebook.com/policy.php.
If you maintain a Facebook account and would prefer not to receive personalized advertising based on this information, you can modify your advertising preferences by accessing the advertising settings in your Facebook account at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. Please note that you need to be logged in to your Facebook account to access these settings. Alternatively, you can manage or opt out of personalized advertising from multiple participating companies (including Facebook) through the European Interactive Digital Advertising Alliance’s website: http://www.youronlinechoices.com/uk/your-ad-choices. There, you can control your interest-based advertising preferences either globally or for individual companies.
You can also disable the use of Facebook’s cookies for these purposes at any time by adjusting the cookie settings in your web browser. For further information regarding cookies, their usage on our Website, and how to manage your preferences, please consult our Cookie Policy.
Please be aware that declining personalized ads does not eliminate advertising altogether; rather, it means the advertisements you encounter may be less relevant to your interests and online activities.
11. Disclosure of Your Personal Data